2021
Ashford Lane’s visual identity is a unified system comprised of core elements such as logo mark, logotype, color, and type, along with extended expressions including photography and graphics. This range of tools is designed to be flexible. To effectively define the Ashford Lane brand experience, these core elements must be aligned across every touchpoint, from stationery to the website.

A proprietary pattern has been created for use. It is based on lush foliage and greenery that will envelop the project. It is vector-based so it can be endlessly scaled for use. This pattern is to be used in the set of colors displayed. These mock-ups demonstrate both the flexibility and consistency of Ashford Lane’s pattern system.

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